Before you post on any given social media channel, you should have a strategy. As Sun Tsu said, “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” If you want to create a failproof social media channel strategy, here are four quick fundamental concepts for you to have in mind.
1. Why Am I Using This Channel?
What do you want to gain from using a given channel like Facebook, Twitter, or Instagram?
What are your goals for this particular media content platform? Are your target markets using it? It’s not hard to write down some quantifiable short-term and long-term goals before your company start posting on Instagram.
2. How Can I Leverage The Content I Post?
Social media marketing is a two-way street. No matter how many dollars you spend on Facebook advertising or Google PPC ads, you will never convert enough leads or acquire enough paying customers for it to make sense unless you are exchanging value with your market on a regular basis. Think of it as your company’s chance to be a part of the community its products serve. You’re officially invited to the party by creating an account on a given channel – Get to know your customers, entertain them, make them laugh, make them cry, don’t talk about yourself, talk about them. Intrigue them, be the cool kid in the room. Give and give again before you ask.<br />
3. How Do I Tell My Company’s Story?
Each social media marketing channel is a different medium for catering your brand’s message, and every brand has a story that deserves to be told. When you tell your story in a genuine, intimate, compelling way online, people start to care about you. A tribe is built around your brand, and they will talk about you when you’re not around. They will share your messages, and when you do have some self-promotion that needs sharing, they will happily wave your flag for you and with you. This all comes from finding out what makes your business unique, what things set you apart from your competitors, why you went into business in the first place and delivering that in a genuine, honest, compelling way.
4. How Will Success Be Measured?
Set quantifiable measures for success when creating a new channel strategy. Do you want 1,000 new leads? 10 online sales per month? If you don’t have a tangible representation of success in your marketing strategy, it’s hard to stay motivated, and it’s hard to justify paying money for internet marketing without measurable ROI. With weekly, monthly, and yearly goals, you will have your social platforms buzzing around your brand, generating leads, new customers, and most importantly sharing your brand’s story with the world creating a narrative around your company’s legacy.
These four concepts should help you develop a failproof social media channel strategy. Know why you’re using the channel, leverage your content by giving first and asking later, be like Steven Spielberg and use the internet to tell your story, establish quantifiable measures for success. You’ll be well on your way to dominating social media for your business.